On ‘dominant logic’, relatedness and the link between diversity and performance

On ‘dominant logic’, relatedness and the link between diversity and performance The importance of Prahalad and Bettis's concept of dominant logic is in emphasizing business relatedness at the strategic rather than the operational level. By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

On ‘dominant logic’, relatedness and the link between diversity and performance

Strategic Management Journal, Volume 9 (6) – Nov 1, 1988

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Publisher
Wiley
Copyright
Copyright © 1988 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250090610
Publisher site
See Article on Publisher Site

Abstract

The importance of Prahalad and Bettis's concept of dominant logic is in emphasizing business relatedness at the strategic rather than the operational level. By examining dominant logic in relation to the functions and systems of corporate management, it is possible to operationalize the concept of dominant logic and identify the key components of relatedness at the strategic level.

Journal

Strategic Management JournalWiley

Published: Nov 1, 1988

References

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