New Ways to Promote Proenvironmental Behavior: Human Nature and Environmentally Responsible Behavior

New Ways to Promote Proenvironmental Behavior: Human Nature and Environmentally Responsible Behavior This article constitutes a search for a people‐oriented approach to encouraging environmentally responsible behavior. It attempts to provide a source of motivations, reduce the corrosive sense of helplessness, and generatesolutions to environmental problems that do not undermine the quality of life of the people who are affected. The altruism‐centered approach currently popular in the academic literature, by contrast, is seen as contributing to helplessness and focusing on sacrifice rather than quality‐of‐life‐enhancing solutions. An alternative, the Reasonable Person Model, offers an evolutionary/cognitive/motivational approach to understanding human nature. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Social Issues Wiley

New Ways to Promote Proenvironmental Behavior: Human Nature and Environmentally Responsible Behavior

Journal of Social Issues, Volume 56 (3) – Jan 1, 2000

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Publisher
Wiley
Copyright
2000 The Societyfor the Psychological Study of Social Issues
ISSN
0022-4537
eISSN
1540-4560
DOI
10.1111/0022-4537.00180
Publisher site
See Article on Publisher Site

Abstract

This article constitutes a search for a people‐oriented approach to encouraging environmentally responsible behavior. It attempts to provide a source of motivations, reduce the corrosive sense of helplessness, and generatesolutions to environmental problems that do not undermine the quality of life of the people who are affected. The altruism‐centered approach currently popular in the academic literature, by contrast, is seen as contributing to helplessness and focusing on sacrifice rather than quality‐of‐life‐enhancing solutions. An alternative, the Reasonable Person Model, offers an evolutionary/cognitive/motivational approach to understanding human nature.

Journal

Journal of Social IssuesWiley

Published: Jan 1, 2000

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