New Industrial Product Performance: The Effects of Market Characteristics and Strategy *

New Industrial Product Performance: The Effects of Market Characteristics and Strategy * There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long‐run success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

New Industrial Product Performance: The Effects of Market Characteristics and Strategy *

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Abstract

There's no need to state again the complexity of the problem of achieving high performance in the new product process. What we do need is a framework to help sort out the complexity, and that is what Eunsang Yoon and Gary Lilien provide in this article. They first differentiate between original and reformulated new products. Then they examine how patterns of R&D and marketing activities determine short and long‐run success.

Journal

The Journal of Product Innovation ManagementWiley

Published: Sep 1, 1985

References

  • The impact of new product strategies
    Cooper, Cooper
  • How new product strategies impact on performance
    Cooper, Cooper
  • New product strategies: What distinguishes the top performers
    Cooper, Cooper

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