Loading next page...
/lp/wiley/neural-correlates-of-sensory-enabling-presentation-an-fmri-study-of-n1hjUAtcSY
- Publisher
- Wiley
- Copyright
- Copyright © 2014 John Wiley & Sons, Ltd.
- ISSN
- 1472-0817
- eISSN
- 1479-1838
- DOI
- 10.1002/cb.1476
- Publisher site
- See Article on Publisher Site
Abstract
For experience products, such as apparel, sensory‐enabling presentations that provide a sense of tactile experience have been suggested as an effective strategy to reduce perceived risk and increase the likelihood of a pleasurable shopping experience. Using functional Magnetic Resonance Imaging (fMRI), we investigated whether sensory‐enabling presentations, specifically, image zooming and rotation videos, would evoke different cognitive and affective brain functions during product evaluation and purchase decision processes. The results suggested that whereas image zooming may evoke more visual perception in the product evaluation process, the rotation view evokes more mental imagery, pleasure, and reward anticipation during the purchase decision process. Copyright © 2014 John Wiley & Sons, Ltd.
Journal
Journal of Consumer Behaviour – Wiley
Published: Jan 1, 2014
Recommended Articles
Loading...
References
-
Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudesBabin, LA; Burns, AC
-
Cognitive NeuroscienceBanich, MT; Compton, RJ
-
The structure of current affect controversies and emerging consensusBarrett, LF; Russell, JA
-
General multilevel linear modeling for group analysis in FMRIBeckmann, CF; Jenkinson, M; Smith, SM
-
Environmental color, consumer feelings, and purchase likelihoodBellizzi, JA; Hite, RE
-
Pleasures of the brainBerridge, KC
-
The precuneus: a review of its functional anatomy and behavioural correlatesCavanna, AE; Trimble, MR
-
Reward related responses in the human striatumDelgado, MR
-
Estimating sample size in functional MRI (fMRI) neuroimaging studies: statistical power analysesDesmond, JE; Glover, GH
-
Effects of imagery copy and product samples on responses toward the productFiore, AM; Yu, H
-
Effect of image interactivity technology on consumer responses toward the online retailerFiore, AM; Kim, J; Lee, HH
-
The precuneus/posterior cingulate cortex plays a pivotal role in the default mode network: evidence from a partial correlation network analysisFransson, P; Marrelec, G
-
Brain areas underlying visual mental imagery and visual perception: an fMRI studyGanis, G; Thompson, WL; Kosslyn, SM
-
Different neural correlates of reward expectation and reward expectation error in the putamen and caudate nucleus during stimulus‐action‐reward association learningHaruno, M; Kawato, M
-
Neuropsychological mechanisms of individual differences in emotion, personality, and arousalHeller, W
-
Neuropsychological correlates of arousal in self‐reported emotionHeller, W; Nitschke, JB; Lindsay, DL
-
A global optimisation method for robust affine registration of brain imagesJenkinson, M; Smith, S
-
Improved optimization for the robust and accurate linear registration and motion correction of brain imagesJenkinson, M; Bannister, P; Brady, M; Smith, S
-
How neuroscience can inform consumer researchKenning, PH; Plassmann, H
-
Sensory enabling technology acceptance model (SE‐TAM): a multiple‐group structural model comparisonKim, J; Forsythe, S
-
Adoption of sensory enabling technology for online apparel shoppingKim, J; Forsythe, S
-
Predicting online purchase intentions for clothing productsKim, EY; Kim, YK
-
The effects of visual and verbal information on attitudes and purchase intentions in internet shoppingKim, M; Lennon, S
-
Creating virtual product experiences: the role of telepresenceKlein, LR
-
Anticipation of increasing monetary reward selectively recruits nucleus accumbensKnutson, B; Adams, CM; Fong, GW; Hommer, D
-
Neural predictors of purchasesKnutson, B; Rick, S; Wimmer, GE; Prelec, D; Loewenstein, G
-
Atmospherics as a marketing toolKotler, P
-
An Approach to Environmental PsychologyMehrabian, A; Russell, JA
-
Exterior atmospherics and consumer behavior: influence of landscaping and window displayMower, JM; Kim, M; Childs, ML
-
Imaginal and verbal mediators and noun concreteness in paired‐associate learning: the elusive interactionPaivio, A; Foth, D
-
On‐line product presentation: effects on mood, perceived risk, and purchase intentionPark, J; Lennon, SJ; Stoel, L
-
To have and to hold: the influence of haptic information on product judgmentsPeck, J; Childers, TL
-
Effects of imagery instructions, imagery ratings, and number of dictionary meanings upon recognition and recallPeterson, MJ; McGee, SH
-
Effects of web atmospheric cues on users' emotional responses in e‐commerceSheng, H; Joginapelly, T
-
Conceptualizing consumer experiences in cyberspaceShih, CFE
-
Fast robust automated brain extractionSmith, SM
-
Advances in functional and structural MR image analysis and implementation as FSLSmith, SM; Jenkinson, M; Woolrich, MW; Beckmann, CF; Behrens, TE; Johansen‐Berg, H; Flitney, DE
-
Telepresence and fantasy in online apparel shopping experienceSong, K; Fiore, AM; Park, J
-
What they see is what they get? An fMRI‐study on neural correlates of attractive packagingStoll, M; Baecke, S; Kenning, P
-
Multilevel linear modelling for FMRI group analysis using Bayesian inferenceWoolrich, MW; Behrens, TEJ; Beckmann, CF; Jenkinson, M; Smith, SM
-
A three‐dimensional statistical analysis for CBF activation studies in human brainWorsley, KJ; Evans, AC; Marrett, S; Neelin, P
@Phil_Robichaud
@deepthiw
@JoseServera