Access the full text.
Sign up today, get DeepDyve free for 14 days.
I. McAllister, Donley Studlar (1991)
Bandwagon, Underdog, or Projection? Opinion Polls and Electoral Choice in Britain, 1979-1987The Journal of Politics, 53
Larry Bartels (1988)
Presidential Primaries and the Dynamics of Public Choice
Zajonc Zajonc (2001)
Mere Exposure: A Gateway to the SubliminalCurrent Directions in Psychological Science, 10
J.J.H. Bartholomée (2005)
Campell, Donald T.
D. Fleitas (1971)
Bandwagon and Underdog Effects in Minimal-Information ElectionsAmerican Political Science Review, 65
R. Zajonc, Christine Linder, Dik Kreveld, James Taylor
Journal of Personality and Social Psychology Monograph Supplement
Abramowitz (1975)
Name Familiarity, Reputation, and the Incumbency Effect in a Congressional ElectionWestern Political Quarterly, 28
Julian Marewski, W. Gaissmaier, L. Schooler, D. Goldstein, G. Gigerenzer (2009)
Do Voters Use Episodic Knowledge to Rely on Recognition, 31
Kam Kam, Wilking Wilking, Zechmeister Zechmeister (2007)
Beyond the ‘Narrow Database': An Alternative Convenience Sample for Experimental ResearchPolitical Behavior, 29
J. Krosnick, D. Alwin (1987)
AN EVALUATION OF A COGNITIVE THEORY OF RESPONSE-ORDER EFFECTS IN SURVEY MEASUREMENTPublic Opinion Quarterly, 51
Serena Chen, S. Chaiken (1999)
The heuristic-systematic model in its broader context.
J. Druckman, Cindy Kam (2009)
Students as Experimental Participants: A Defense of the "Narrow Data Base" (WP-09-05)
L. Standing (1973)
Learning 10000 picturesQuarterly Journal of Experimental Psychology, 25
(2008)
(www.interscience.wiley.com) DOI: 10.1002/bdm.581 The Recognition Heuristic in Memory-Based Inference: Is Recognition a Non-Compensatory Cue? y
J. Krosnick, Andrew Betz, L. Jussim, A. Lynn (1992)
Subliminal Conditioning of AttitudesPersonality and Social Psychology Bulletin, 18
Cindy Kam, Jennifer Wilking, Elizabeth Zechmeister (2007)
Beyond the “Narrow Data Base”: Another Convenience Sample for Experimental ResearchPolitical Behavior, 29
A. Abramowitz (1975)
Name Familiarity, Reputation, and the Incumbency Effect in a Congressional ElectionPolitical Research Quarterly, 28
S. Coates, L. Butler, D. Berry (2006)
Implicit Memory and Consumer Choice: The Mediating Role of Brand FamiliarityApplied Cognitive Psychology, 20
T. Burgess, S. Sales (1971)
Attitudinal effects of “mere exposure”: A reevaluationJournal of Experimental Social Psychology, 7
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
M. McDermott (1998)
Race and Gender Cues in Low-Information ElectionsPolitical Research Quarterly, 51
George Serra, Albert Cover (1992)
The Electoral Consequences of Perquisite Use: The Casework CaseLegislative Studies Quarterly, 17
A. Abramowitz (1987)
Candidate choice before the convention: The democrats in 1984Political Behavior, 9
A. Dijksterhuis, H. Aarts, Pamela Smith (2005)
The power of the subliminal: On subliminal persuasion and other potential applications
Costas Panagopoulos, D. Green (2008)
Field Experiments Testing the Impact of Radio Advertisements on Electoral CompetitionAmerican Journal of Political Science, 52
Julian Marewski, L. Schooler (2011)
Cognitive niches: an ecological model of strategy selection.Psychological review, 118 3
G. Jacobson (1983)
The Politics of Congressional Elections
Edie Goldenberg, M. Traugott (1980)
Congressional campaign effects on candidate recognition and evaluationPolitical Behavior, 2
J. Bargh, Mark Chen, Lara Burrows (1996)
Automaticity of social behavior: direct effects of trait construct and stereotype-activation on action.Journal of personality and social psychology, 71 2
Donald Stokes, Warren Miller (1962)
PARTY GOVERNMENT AND THE SALIENCY OF CONGRESSPublic Opinion Quarterly, 26
B. Hilbig (2010)
Precise models deserve precise measures: A methodological dissectionJudgment and Decision Making
C. Goodman, G. Murray (2007)
Do You See What I See? Perceptions of Party Differences and Voting BehaviorAmerican Politics Research, 35
E. Bussche, W. Noortgate, B. Reynvoet (2009)
Mechanisms of masked priming: a meta-analysis.Psychological bulletin, 135 3
K. Imai, L. Keele, Teppei Yamamoto (2010)
Identification, Inference and Sensitivity Analysis for Causal Mediation EffectsStatistical Science, 25
Joanne Miller, J. Krosnick (1998)
The Impact of Candidate Name Order on Election OutcomesPublic Opinion Quarterly, 62
Thomas Mann, R. Wolfinger (1980)
Candidates and Parties in Congressional ElectionsAmerican Political Science Review, 74
D. Goldstein, G. Gigerenzer (2002)
Models of ecological rationality: the recognition heuristic.Psychological review, 109 1
William Kunst‐Wilson, R. Zajonc (1980)
Affective discrimination of stimuli that cannot be recognized.Science, 207 4430
W. Gaissmaier, Julian Marewski (2011)
Forecasting elections with mere recognition from small, lousy samples: A comparison of collective recognition, wisdom of crowds, and representative pollsJudgment and Decision Making
Burgess Burgess, Sales Sales (1971)
Attitudinal Effects of Mere ExposureJournal of Experimental Social Psychology, 7
G. Jacobson (2006)
Campaign spending effects in U.S. Senate elections: Evidence from the National Annenberg Election SurveyElectoral Studies, 25
Silvo Lenart (1997)
Naming Names in a Midwestern Town: The Salience of Democratic Presidential Hopefuls in Early 1992Political Behavior, 19
G. Jacobson (1978)
The Effects of Campaign Spending in Congressional ElectionsAmerican Political Science Review, 72
S. Holden, M. Vanhuele (1999)
Know the name, forget the exposure: Brand familiarity versus memory of exposure contextPsychology & Marketing, 16
J. Debner, L. Jacoby (1994)
Unconscious perception: attention, awareness, and control.Journal of experimental psychology. Learning, memory, and cognition, 20 2
M. Matson, T. Fine (2006)
Gender, Ethnicity, and Ballot Information: Ballot Cues in Low-Information ElectionsState Politics & Policy Quarterly, 6
P. Squire (1995)
Candidates, Money, and Voters-Assessing the State of Congressional Elections ResearchPolitical Research Quarterly, 48
R. Niemi, P. Herrnson (2003)
Beyond the Butterfly: The Complexity of U.S. BallotsPerspectives on Politics, 1
Barry Burden (2002)
When Bad Press Is Good NewsThe Harvard International Journal of Press/Politics, 7
Sommer Sommer (1979)
Front Yard Signs as Predictors of Election OutcomePolitical Methodology, 6
L. Jacoby, Colleen Kelley, Judith Brown, Jennifer Jasechko (1989)
Becoming Famous Overnight: Limits on the Ability to Avoid Unconscious Influences of the PastJournal of Personality and Social Psychology, 56
David Klein, L. Baum (2001)
Ballot Information and Voting Decisions in Judicial ElectionsPolitical Research Quarterly, 54
R. Goidel, Todd Shields (1994)
The Vanishing Marginals, the Bandwagon, and the Mass MediaThe Journal of Politics, 56
E. Higgins (1996)
Knowledge activation: Accessibility, applicability, and salience.
John Coleman, Paul Manna (2000)
Congressional Campaign Spending and the Quality of DemocracyThe Journal of Politics, 62
Lisa Solowiej, Thomas Brunell (2003)
The Entrance of Women to the U.S. Congress: The Widow EffectPolitical Research Quarterly, 56
Brian Schaffner, M. Streb (2002)
The Partisan Heuristic in Low-Information ElectionsPublic Opinion Quarterly, 66
P. Kenney, T. Rice (1994)
The Psychology of Political MomentumPolitical Research Quarterly, 47
M. Sobel (1982)
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation ModelsSociological Methodology, 13
S. Coates, L. Butler, D. Berry (2004)
Implicit memory: a prime example for brand consideration and choiceApplied Cognitive Psychology, 18
M. Lodge, Charles Taber (2005)
The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition HypothesisPolitical Psychology, 26
J. Druckman, Cindy Kam (2011)
Cambridge Handbook of Experimental Political Science: Students as Experimental Participants
L. Sigelman, C. Sigelman (1982)
Sexism, racism, and ageism in voting behavior: An experimental analysis.Social Psychology Quarterly, 45
Onvara Oeusoonthornwattana, D. Shanks (2010)
I like what I know: Is recognition a non-compensatory determiner of consumer choice?Judgment and Decision Making
Julian Marewski, W. Gaissmaier, L. Schooler, D. Goldstein, G. Gigerenzer (2010)
From recognition to decisions: Extending and testing recognition-based models for multialternative inferencePsychonomic Bulletin & Review, 17
R. Zajonc (2006)
The Construction of Preference: Mere Exposure: A Gateway to the Subliminal
Markus Prior (2006)
The Incumbent in the Living Room: The Rise of Television and the Incumbency Advantage in U.S. House ElectionsThe Journal of Politics, 68
Dena Levy, P. Squire (2000)
Television Markets and the Competitiveness of U. S. House ElectionsLegislative Studies Quarterly, 25
Pachur Pachur, Bröder Bröder, Marewski Marewski (2008)
The Recognition Heuristic in Memory‐Based Inference: Is Recognition a Non‐Compensatory Cue?Journal of Behavioral Decision Making, 21
J. Weinberger, D. Westen (2008)
RATS, We Should Have Used Clinton: Subliminal Priming in Political CampaignsPolitical Psychology, 29
Orne Orne (1962)
On the Social Psychology of the Psychology ExperimentAmerican Psychologist, 17
James Campbell, J. Alford, Keith Henry (1984)
Television Markets and Congressional ElectionsLegislative Studies Quarterly, 9
M. Sobel (1986)
Some New Results on Indirect Effects and Their Standard Errors in Covariance Structure ModelsSociological Methodology, 16
Inna Burdein, M. Lodge, Charles Taber (2006)
Experiments on the Automaticity of Political Beliefs and AttitudesPolitical Psychology, 27
P. Devine (1989)
Stereotypes and prejudice: Their automatic and controlled components.Journal of Personality and Social Psychology, 56
L. Kaid (1977)
The neglected candidate: Interpersonal communication in political campaignsWestern Journal of Speech Communication, 41
Costas Panagopoulos (2009)
Street fight: The impact of a street sign campaign on voter turnoutElectoral Studies, 28
R. Huckfeldt, John Sprague (1992)
Political Parties and Electoral Mobilization: Political Structure, Social Structure, and the Party CanvassAmerican Political Science Review, 86
S. Banducci, J. Karp, Michael Thrasher, Colin Rallings (2008)
Ballot Photographs as Cues in Low-Information ElectionsPolitical Psychology, 29
Cindy Kam (2007)
Implicit Attitudes, Explicit Choices: When Subliminal Priming Predicts Candidate PreferencePolitical Behavior, 29
M. Orne
This Week's Citation Classic
The mass media devote a great deal of attention to high‐profile elections, but in American political life such elections are the exception, not the rule. The majority of electoral contests feature candidates who are relative unknowns. In such situations, does name recognition breed contempt, indifference, or affection? Existing work presents modest theory and mixed evidence. Using three laboratory experiments, we provide conclusive evidence that name recognition can affect candidate support, and we offer strong evidence that a key mechanism underlying this relationship is inferences about candidate viability. We further show that the name‐recognition effect dissipates in the face of a more germane cue, incumbency. We conclude with a field study that demonstrates the robustness of the name‐recognition effect to a real‐world political context, that of yard signs and a county election.
American Journal of Political Science – Wiley
Published: Oct 1, 2013
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.