Modeling New Product Screening Decisions

Modeling New Product Screening Decisions A variety of systematic procedures have been proposed to manage the task of evaluating potential new products at various stages of the development process. Kenneth Baker and Gerald Albaum have chosen to contrast the performance of several different types of screening models using the actual evaluations of 86 new product managers employed by 76 Fortune 500 companies. Managers were briefed on six lighting products actually developed by another manufacturer, and they evaluated all six products using 33 criteria. The screening models were used to predict the success or failure of each of the product concepts, and these predictions were compared to the actual results experienced by the original manufacturer. Thus, the study provides insights on the accuracy of screening models. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

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Publisher
Wiley
Copyright
© 1986 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.310032
Publisher site
See Article on Publisher Site

Abstract

A variety of systematic procedures have been proposed to manage the task of evaluating potential new products at various stages of the development process. Kenneth Baker and Gerald Albaum have chosen to contrast the performance of several different types of screening models using the actual evaluations of 86 new product managers employed by 76 Fortune 500 companies. Managers were briefed on six lighting products actually developed by another manufacturer, and they evaluated all six products using 33 criteria. The screening models were used to predict the success or failure of each of the product concepts, and these predictions were compared to the actual results experienced by the original manufacturer. Thus, the study provides insights on the accuracy of screening models.

Journal

The Journal of Product Innovation ManagementWiley

Published: Mar 1, 1986

References

  • R & D project selection models: an assessment
    Baker, Baker

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