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Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment

Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Psychology Wiley

Memory issues pertaining to social marketing messages about behavior enactment versus non‐enactment

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References (70)

Publisher
Wiley
Copyright
© Society for Consumer Psychology
ISSN
1057-7408
eISSN
1532-7663
DOI
10.1016/j.jcps.2009.01.002
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer PsychologyWiley

Published: Oct 1, 2009

Keywords: ; ; ;

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