Maximizing the Utility of Customer Product Testing: Beta Test Design and Management

Maximizing the Utility of Customer Product Testing: Beta Test Design and Management Many companies regularly use beta tests as part of their product development program. Beta testing can validate the product concept, eliminate performance problems prior to market introduction, and serve as an effective sales promotion device. The risks are significant, however, in that a poorly designed test can destroy account relationships, generate inaccurate data on product performance, and stimulate negative publicity. Robert Dolan and John Matthews present guidelines for effective management of beta test programs. They develop these guidelines based on a literature review, an analysis of twenty‐one beta test programs as described in secondary sources, and four in‐depth field investigations with cooperating firms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

Maximizing the Utility of Customer Product Testing: Beta Test Design and Management

Loading next page...
 
/lp/wiley/maximizing-the-utility-of-customer-product-testing-beta-test-design-uXivIdLfmt
Publisher
Wiley
Copyright
© 1993 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.1040318
Publisher site
See Article on Publisher Site

Abstract

Many companies regularly use beta tests as part of their product development program. Beta testing can validate the product concept, eliminate performance problems prior to market introduction, and serve as an effective sales promotion device. The risks are significant, however, in that a poorly designed test can destroy account relationships, generate inaccurate data on product performance, and stimulate negative publicity. Robert Dolan and John Matthews present guidelines for effective management of beta test programs. They develop these guidelines based on a literature review, an analysis of twenty‐one beta test programs as described in secondary sources, and four in‐depth field investigations with cooperating firms.

Journal

The Journal of Product Innovation ManagementWiley

Published: Sep 1, 1993

References

  • An investigation into the new product process: Steps, deficiencies, and impact
    Cooper, Cooper; Kleinschmidt, Kleinschmidt
  • New product models: Practice, shortcomings and desired improvements
    Mahajan, Mahajan; Wind, Wind
  • Strategic mutual learning between producing and buying firms during product innovation
    Meyers, Meyers; Athaide, Athaide

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off