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Marketing management in an islamic banking environment: in search of an innovative marketing concept

Marketing management in an islamic banking environment: in search of an innovative marketing concept Summaries of significant methoablogical and ARTICLES IN BRIEF environmental amkles. MARKETING MANAGEMENT IN AN ISLAMIC BANKING E”MENT: IN SEARCH OF AN INNOVATIVE MARKETING CONCEPT Dale N. Shook and Salah S. Hassan, Skidmore College, Saratoga Springs, NY. Abstracted fromZnternan0 * nalhd~fB~nkilhhthg6, NO. l(1988): 21-30. Bank marketing, a relevant part of economic development, has some specific regional characteristics within the context of the Arab Middle East. In particular, the reduction of oil prices and the Kuwaiti stock exchange collapse have focused new interest on the competitive environment within which banks operate in the Middle East, and how banks in that region can be more competitive. This article focuses on a framework for analyzing environmental forces that influ- ence innovation in Middle Eastern bank marketing. Its relevance stems from the highly competitive situation within the region, resulting from the rush of international (i.e., non-regionahon-Arab) banks that entered the market to manage the petro- dollar glut of the oil shock era. This brought “Western” banks into direct competition and interaction with local banks on issues related to the Islamic Shariah, or legal code and system. The Qur’an, or Koran, clearly states that at the maturity of the loan, the lender is permitted to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Thunderbird International Business Review Wiley

Marketing management in an islamic banking environment: in search of an innovative marketing concept

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References (1)

Publisher
Wiley
Copyright
Copyright © 1988 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1096-4762
eISSN
1520-6874
DOI
10.1002/tie.5060300204
Publisher site
See Article on Publisher Site

Abstract

Summaries of significant methoablogical and ARTICLES IN BRIEF environmental amkles. MARKETING MANAGEMENT IN AN ISLAMIC BANKING E”MENT: IN SEARCH OF AN INNOVATIVE MARKETING CONCEPT Dale N. Shook and Salah S. Hassan, Skidmore College, Saratoga Springs, NY. Abstracted fromZnternan0 * nalhd~fB~nkilhhthg6, NO. l(1988): 21-30. Bank marketing, a relevant part of economic development, has some specific regional characteristics within the context of the Arab Middle East. In particular, the reduction of oil prices and the Kuwaiti stock exchange collapse have focused new interest on the competitive environment within which banks operate in the Middle East, and how banks in that region can be more competitive. This article focuses on a framework for analyzing environmental forces that influ- ence innovation in Middle Eastern bank marketing. Its relevance stems from the highly competitive situation within the region, resulting from the rush of international (i.e., non-regionahon-Arab) banks that entered the market to manage the petro- dollar glut of the oil shock era. This brought “Western” banks into direct competition and interaction with local banks on issues related to the Islamic Shariah, or legal code and system. The Qur’an, or Koran, clearly states that at the maturity of the loan, the lender is permitted to

Journal

Thunderbird International Business ReviewWiley

Published: Jan 1, 1988

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