MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS *

MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS * This paper addresses the questions of market penetration and locational conflict in a franchise system of distribution. The models developed provide a means to evaluate alternative scenarios and the effects of various franchise policies. It is shown that the market penetration and location goals of the members of a franchise system coincide only under a very limited set of circumstances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Decision Sciences Wiley

MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS *

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Publisher
Wiley
Copyright
Copyright © 1980 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0011-7315
eISSN
1540-5915
DOI
10.1111/j.1540-5915.1980.tb01125.x
Publisher site
See Article on Publisher Site

Abstract

This paper addresses the questions of market penetration and locational conflict in a franchise system of distribution. The models developed provide a means to evaluate alternative scenarios and the effects of various franchise policies. It is shown that the market penetration and location goals of the members of a franchise system coincide only under a very limited set of circumstances.

Journal

Decision SciencesWiley

Published: Jan 1, 1980

References

  • Product Differentiation and Market Structure
    Lovell, Lovell
  • Location‐Allocation Systems: A Review
    Scott, Scott
  • The Optimal Nodal Location of Public Facilities with Price Sensitive Demand
    Wagner, Wagner; Falkson, Falkson

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