Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Managing sensory expectations concerning products and brands: Capitalizing on the potential of... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Psychology Wiley

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Journal of Consumer Psychology , Volume 22 (1) – Jan 1, 2012

Loading next page...
 
/lp/wiley/managing-sensory-expectations-concerning-products-and-brands-0E4CpSlp85

References (172)

Publisher
Wiley
Copyright
© Society for Consumer Psychology
ISSN
1057-7408
eISSN
1532-7663
DOI
10.1016/j.jcps.2011.09.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer PsychologyWiley

Published: Jan 1, 2012

Keywords: ; ; ; ; ; ; ; ;

There are no references for this article.