Managing for Speed To Avoid Product Obsolescence: A Survey of Techniques

Managing for Speed To Avoid Product Obsolescence: A Survey of Techniques Competition among product manufacturers is intensifying in many industries. The nature of this competition forces firms to manage the product supply process for speed to avoid product obsolescence and decreased competitiveness. Rene Cordero describes a number of time‐saving techniques and develops a framework for managing the product supply process for speed: making speed a central objective of the firm, selecting faster product strategies, managing for the speedy implementation of these product strategies, and managing human resources for speed. Although speeding the product supply process requires significant changes in the traditional management of product development, managing for speed can bring benefits such as faster response to market needs, reduced product cost, and increased product quality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

Managing for Speed To Avoid Product Obsolescence: A Survey of Techniques

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Publisher
Wiley
Copyright
© 1991 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.840283
Publisher site
See Article on Publisher Site

Abstract

Competition among product manufacturers is intensifying in many industries. The nature of this competition forces firms to manage the product supply process for speed to avoid product obsolescence and decreased competitiveness. Rene Cordero describes a number of time‐saving techniques and develops a framework for managing the product supply process for speed: making speed a central objective of the firm, selecting faster product strategies, managing for the speedy implementation of these product strategies, and managing human resources for speed. Although speeding the product supply process requires significant changes in the traditional management of product development, managing for speed can bring benefits such as faster response to market needs, reduced product cost, and increased product quality.

Journal

The Journal of Product Innovation ManagementWiley

Published: Dec 1, 1991

References

  • Management of R&D for reduction of technological delay
    Pelc, Pelc
  • The productivity paradox
    Port, Port; King, King; Hampton, Hampton

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