There is a wealth of advice offered by ‘experts’ in HRM concerning the content of the effective job advertisement. This study considers whether following such advice would provide the potential job applicant with the information they want and questions the extent to which employers actually heed this advice. It firstly compares the normative guidelines with what potential applicants' for managerial posts consider to be important. A second strand to the analysis examines the extent to which advertising practice mirrors the requirements of the job‐seeker market. The results give some solace to recruiters but also demonstrates that there is a long way to go before job advertisements achieve the content that job‐seekers require.
International Journal of Selection and Assessment – Wiley
Published: Oct 1, 1998