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Managerial Recruitment Advertisements – Just How Market Orientated Are They?

Managerial Recruitment Advertisements – Just How Market Orientated Are They? There is a wealth of advice offered by ‘experts’ in HRM concerning the content of the effective job advertisement. This study considers whether following such advice would provide the potential job applicant with the information they want and questions the extent to which employers actually heed this advice. It firstly compares the normative guidelines with what potential applicants' for managerial posts consider to be important. A second strand to the analysis examines the extent to which advertising practice mirrors the requirements of the job‐seeker market. The results give some solace to recruiters but also demonstrates that there is a long way to go before job advertisements achieve the content that job‐seekers require. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Selection and Assessment Wiley

Managerial Recruitment Advertisements – Just How Market Orientated Are They?

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Publisher
Wiley
Copyright
Copyright © 1998 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0965-075X
eISSN
1468-2389
DOI
10.1111/1468-2389.00095
Publisher site
See Article on Publisher Site

Abstract

There is a wealth of advice offered by ‘experts’ in HRM concerning the content of the effective job advertisement. This study considers whether following such advice would provide the potential job applicant with the information they want and questions the extent to which employers actually heed this advice. It firstly compares the normative guidelines with what potential applicants' for managerial posts consider to be important. A second strand to the analysis examines the extent to which advertising practice mirrors the requirements of the job‐seeker market. The results give some solace to recruiters but also demonstrates that there is a long way to go before job advertisements achieve the content that job‐seekers require.

Journal

International Journal of Selection and AssessmentWiley

Published: Oct 1, 1998

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