Leading people to bequest a gift to your organization can be a lengthy process. Here are 10 techniques to help you to shorten that road:Create a bequest recognition society.List donors in an annual donor roll.Add a planned gift section to your donor wall.Begin visiting with them — a bequest could lead to a current cash gift.Hold an annual luncheon or dinner.Feature them in your planned giving newsletter.List them on your website's planned giving page.Ask them to a planned giving seminar.Ask if they would speak with others about why they decided to include your organization in their will.Send them a list of legal and financial planning resources.
Successful Fundraising – Wiley
Published: Jan 1, 2018
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