If you're not satisfied with past appeal letter results, you may be omitting an important component. When drafting your letter, be sure your message answers these four essential questions:Why are you contacting me? The first sentence should set the stage for the messages that follow.Why should I care? Speak to the needs of the person reading your letter. Provide compelling reasons why he or she should care about what you have to say. How does responding or not responding to your letter impact his or her life?What is it you want from me? Offer a clear call to action: “I'm asking you for a gift of $50 or more to help us meet this challenge head on.”What action should I take? Spell out what the donor should do and how to do it: “Please send your gift today using the enclosed return envelope.”
Successful Fundraising – Wiley
Published: Jan 1, 2018
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