Key Elements to Include in an Appeal Letter

Key Elements to Include in an Appeal Letter If you're not satisfied with past appeal letter results, you may be omitting an important component. When drafting your letter, be sure your message answers these four essential questions:Why are you contacting me? The first sentence should set the stage for the messages that follow.Why should I care? Speak to the needs of the person reading your letter. Provide compelling reasons why he or she should care about what you have to say. How does responding or not responding to your letter impact his or her life?What is it you want from me? Offer a clear call to action: “I'm asking you for a gift of $50 or more to help us meet this challenge head on.”What action should I take? Spell out what the donor should do and how to do it: “Please send your gift today using the enclosed return envelope.” http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Successful Fundraising Wiley

Key Elements to Include in an Appeal Letter

Successful Fundraising , Volume 26 (4) – Jan 1, 2018
Free
1 page

Loading next page...
1 Page
 
/lp/wiley/key-elements-to-include-in-an-appeal-letter-FhSCohvCCD
Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1070-9061
eISSN
2325-8624
D.O.I.
10.1002/sfr.30880
Publisher site
See Article on Publisher Site

Abstract

If you're not satisfied with past appeal letter results, you may be omitting an important component. When drafting your letter, be sure your message answers these four essential questions:Why are you contacting me? The first sentence should set the stage for the messages that follow.Why should I care? Speak to the needs of the person reading your letter. Provide compelling reasons why he or she should care about what you have to say. How does responding or not responding to your letter impact his or her life?What is it you want from me? Offer a clear call to action: “I'm asking you for a gift of $50 or more to help us meet this challenge head on.”What action should I take? Spell out what the donor should do and how to do it: “Please send your gift today using the enclosed return envelope.”

Journal

Successful FundraisingWiley

Published: Jan 1, 2018

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$49/month

Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$588

$360/year

billed annually
Start Free Trial

14-day Free Trial