Key Elements to Include in an Appeal Letter

Key Elements to Include in an Appeal Letter If you're not satisfied with past appeal letter results, you may be omitting an important component. When drafting your letter, be sure your message answers these four essential questions:Why are you contacting me? The first sentence should set the stage for the messages that follow.Why should I care? Speak to the needs of the person reading your letter. Provide compelling reasons why he or she should care about what you have to say. How does responding or not responding to your letter impact his or her life?What is it you want from me? Offer a clear call to action: “I'm asking you for a gift of $50 or more to help us meet this challenge head on.”What action should I take? Spell out what the donor should do and how to do it: “Please send your gift today using the enclosed return envelope.” http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Successful Fundraising Wiley

Key Elements to Include in an Appeal Letter

Successful Fundraising , Volume 26 (4) – Jan 1, 2018
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Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1070-9061
eISSN
2325-8624
D.O.I.
10.1002/sfr.30880
Publisher site
See Article on Publisher Site

Abstract

If you're not satisfied with past appeal letter results, you may be omitting an important component. When drafting your letter, be sure your message answers these four essential questions:Why are you contacting me? The first sentence should set the stage for the messages that follow.Why should I care? Speak to the needs of the person reading your letter. Provide compelling reasons why he or she should care about what you have to say. How does responding or not responding to your letter impact his or her life?What is it you want from me? Offer a clear call to action: “I'm asking you for a gift of $50 or more to help us meet this challenge head on.”What action should I take? Spell out what the donor should do and how to do it: “Please send your gift today using the enclosed return envelope.”

Journal

Successful FundraisingWiley

Published: Jan 1, 2018

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