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Introduction: New developments in E‐commerce research

Introduction: New developments in E‐commerce research Doo-Hee Lee Korea University, Korea While the continued growth and popularity of the Internet have led to its worldwide acceptance, the wide array of usage and application of the Internet continues to evolve. As a result, further research on marketing practices conducted over the Internet is critical. Several functional areas should be considered for research, such as advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues. Accordingly, the focus of this special issue is on new developments in e-commerce research. We are pleased to report that this issue received a large number of submissions on a wide variety of topics. Resulting from the strong reception and contributions is an issue that is a rich source providing new theoretical and managerial insight into understanding marketing and consumer psychology in the context of electronic commerce. The first article in the issue, by Daugherty, Li, and Biocca, focuses on a particularly new development: virtual experience in 3D multimedia environments. The paper focuses on the process by which consumers learn, and tests how a virtual experience interacts with a direct experience (product trial) and an indirect experience (advertising). Through the implementation of an innovative http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

Introduction: New developments in E‐commerce research

Psychology & Marketing , Volume 25 (7) – Jul 1, 2008

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Publisher
Wiley
Copyright
© 2008 Wiley Periodicals, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.20233
Publisher site
See Article on Publisher Site

Abstract

Doo-Hee Lee Korea University, Korea While the continued growth and popularity of the Internet have led to its worldwide acceptance, the wide array of usage and application of the Internet continues to evolve. As a result, further research on marketing practices conducted over the Internet is critical. Several functional areas should be considered for research, such as advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues. Accordingly, the focus of this special issue is on new developments in e-commerce research. We are pleased to report that this issue received a large number of submissions on a wide variety of topics. Resulting from the strong reception and contributions is an issue that is a rich source providing new theoretical and managerial insight into understanding marketing and consumer psychology in the context of electronic commerce. The first article in the issue, by Daugherty, Li, and Biocca, focuses on a particularly new development: virtual experience in 3D multimedia environments. The paper focuses on the process by which consumers learn, and tests how a virtual experience interacts with a direct experience (product trial) and an indirect experience (advertising). Through the implementation of an innovative

Journal

Psychology & MarketingWiley

Published: Jul 1, 2008

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