Doo-Hee Lee Korea University, Korea While the continued growth and popularity of the Internet have led to its worldwide acceptance, the wide array of usage and application of the Internet continues to evolve. As a result, further research on marketing practices conducted over the Internet is critical. Several functional areas should be considered for research, such as advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues. Accordingly, the focus of this special issue is on new developments in e-commerce research. We are pleased to report that this issue received a large number of submissions on a wide variety of topics. Resulting from the strong reception and contributions is an issue that is a rich source providing new theoretical and managerial insight into understanding marketing and consumer psychology in the context of electronic commerce. The first article in the issue, by Daugherty, Li, and Biocca, focuses on a particularly new development: virtual experience in 3D multimedia environments. The paper focuses on the process by which consumers learn, and tests how a virtual experience interacts with a direct experience (product trial) and an indirect experience (advertising). Through the implementation of an innovative
Psychology & Marketing – Wiley
Published: Jul 1, 2008
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera