Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions

Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer‐related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy policies in an effort to determine the ability of seal of approval program participation to act as a valid cue to a firm's stated privacy practices. The second and third studies are experiments designed to ascertain how online firm participation in Internet seal of approval programs affects consumers. Implications for consumer policy are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Affairs Wiley

Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions

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Publisher
Wiley
Copyright
Copyright © 2002 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-0078
eISSN
1745-6606
DOI
10.1111/j.1745-6606.2002.tb00419.x
Publisher site
See Article on Publisher Site

Abstract

The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer‐related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy policies in an effort to determine the ability of seal of approval program participation to act as a valid cue to a firm's stated privacy practices. The second and third studies are experiments designed to ascertain how online firm participation in Internet seal of approval programs affects consumers. Implications for consumer policy are discussed.

Journal

Journal of Consumer AffairsWiley

Published: Jun 1, 2002

References

  • TRUSTe: An Online Privacy Seal Program
    Benassi, Benassi
  • Public Policy Issues in the Marketing of Seals of Approval for Food
    Bennett, Bennett; Kevin, Kevin

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