In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of Environmental Management *

In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of... abstract A prominent feature of the rapidly growing field of Environmental Management (EM) is its strong emphasis on pragmatic considerations. Much of EM's legitimacy stems from its own identity as having practical relevance in resolving contemporary environmental problems. With the help of Critical Discourse Analysis, our paper engages closely with the language of practicality in Environmental Management. We show how the message of practicality emerged through three core messages in the discourse, viz. economic utilitarianism, compromise and inter‐organizational collaboration. We further contend that in the actual material context of the complex biospheric environment, these messages may have less than pragmatic implications. We conclude with a discussion of ecological rationality in redefining the discourse of pragmatics in Environmental Management. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Studies Wiley

In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of Environmental Management *

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Publisher
Wiley
Copyright
Copyright © 2005 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-2380
eISSN
1467-6486
D.O.I.
10.1111/j.1467-6486.2005.00521.x
Publisher site
See Article on Publisher Site

Abstract

abstract A prominent feature of the rapidly growing field of Environmental Management (EM) is its strong emphasis on pragmatic considerations. Much of EM's legitimacy stems from its own identity as having practical relevance in resolving contemporary environmental problems. With the help of Critical Discourse Analysis, our paper engages closely with the language of practicality in Environmental Management. We show how the message of practicality emerged through three core messages in the discourse, viz. economic utilitarianism, compromise and inter‐organizational collaboration. We further contend that in the actual material context of the complex biospheric environment, these messages may have less than pragmatic implications. We conclude with a discussion of ecological rationality in redefining the discourse of pragmatics in Environmental Management.

Journal

Journal of Management StudiesWiley

Published: Jun 1, 2005

References

  • Does it pay to be green?
    Hart, Hart; Ahuja, Ahuja
  • Green business: technicist kitsch?
    Newton, Newton; Harte, Harte
  • Industrial ecology as a cultural phenomenon
    Roome, Roome
  • Sustainable development
    Sachs, Sachs
  • Corporate self‐greenewal: strategic responses to environmentalism
    Shrivastava, Shrivastava
  • Strength is ignorance, slavery is freedom: managing culture in modern organizations
    Willmott, Willmott

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