Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment into a competitive advantage

Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment... Just saying that you are doing something is not good enough, especially when it comes to the environment. You need to document your changes and progress. In this article, (reprinted, with permission, from The Environmental Marketing Imperative) we'll show you how you can establish a true and meaningful environmental commitment for your company. We'll also show you how to effectively use this commitment as the basis for strategic marketing and communications plans. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Environmental Quality Management Wiley

Hot air, fast bucks, or true commitment: Strategies for transforming environmental commitment into a competitive advantage

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Publisher
Wiley
Copyright
Copyright © 1994 Wiley Periodicals, Inc., A Wiley Company
ISSN
1088-1913
eISSN
1520-6483
DOI
10.1002/tqem.3310030308
Publisher site
See Article on Publisher Site

Abstract

Just saying that you are doing something is not good enough, especially when it comes to the environment. You need to document your changes and progress. In this article, (reprinted, with permission, from The Environmental Marketing Imperative) we'll show you how you can establish a true and meaningful environmental commitment for your company. We'll also show you how to effectively use this commitment as the basis for strategic marketing and communications plans.

Journal

Environmental Quality ManagementWiley

Published: Mar 1, 1994

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