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Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

Female nudity in print advertising: An analysis of gender differences in arousal and Ad response Previous research on the dimensionality of arousal indicates tension arousal is associated with negative feelings and energy arousal is associated with positive feelings. Women were found to generate more tension and negative feelings towards explicit female nudity in print ads than men. Men were more energized and positive in their feelings about such ads. The results have substantial strategic implications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

Female nudity in print advertising: An analysis of gender differences in arousal and Ad response

Psychology & Marketing , Volume 7 (1) – Mar 1, 1990

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Publisher
Wiley
Copyright
Copyright © 1990 Wiley Periodicals, Inc., A Wiley Company
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.4220070106
Publisher site
See Article on Publisher Site

Abstract

Previous research on the dimensionality of arousal indicates tension arousal is associated with negative feelings and energy arousal is associated with positive feelings. Women were found to generate more tension and negative feelings towards explicit female nudity in print ads than men. Men were more energized and positive in their feelings about such ads. The results have substantial strategic implications.

Journal

Psychology & MarketingWiley

Published: Mar 1, 1990

References

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