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- Publisher
- Wiley
- Copyright
- Copyright © 1989 Wiley Subscription Services, Inc., A Wiley Company
- ISSN
- 0022-2380
- eISSN
- 1467-6486
- DOI
- 10.1111/j.1467-6486.1989.tb00733.x
- Publisher site
- See Article on Publisher Site
Abstract
ABSTRACT This article explores how a firm perceives its own strategy and that of its competitors. Findings from an exploratory, sociometric study covering both a period of ‘boom’ and a period of ‘bust’ demonstrated that firms and competitors differ greatly in their strategy perceptions. These perceptions were also found to differ from ‘objective’ evaluations made by the investigator. None of the firms studied was found to change their basic strategy in response to environmental jolts.
Journal
Journal of Management Studies – Wiley
Published: Jul 1, 1989