Examining the Joint Roles of Responsibility and Reinforcement History in Recommitment*

Examining the Joint Roles of Responsibility and Reinforcement History in Recommitment* The present study examined the combined effects of responsibility and reinforcement history on investment responses during a series of failure experiences. Subjects performed a variation of the A and S decision case [27] under one of six conditions varying in responsibility (high, low) and reinforcement history (variable partial, fixed partial, no training). When investment responses at the start of the period of continuous losses were examined, results indicated that high responsibility and a variable history of reinforcement are both necessary conditions for escalation to occur. When later responses were included in the analysis, reinforcement history and time were the main factors affecting recommitment responses. These results suggest possible refinements to current models of escalation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Decision Sciences Wiley

Examining the Joint Roles of Responsibility and Reinforcement History in Recommitment*

Decision Sciences, Volume 24 (5) – Sep 1, 1993

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Publisher
Wiley
Copyright
Copyright © 1993 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0011-7315
eISSN
1540-5915
DOI
10.1111/j.1540-5915.1993.tb00499.x
Publisher site
See Article on Publisher Site

Abstract

The present study examined the combined effects of responsibility and reinforcement history on investment responses during a series of failure experiences. Subjects performed a variation of the A and S decision case [27] under one of six conditions varying in responsibility (high, low) and reinforcement history (variable partial, fixed partial, no training). When investment responses at the start of the period of continuous losses were examined, results indicated that high responsibility and a variable history of reinforcement are both necessary conditions for escalation to occur. When later responses were included in the analysis, reinforcement history and time were the main factors affecting recommitment responses. These results suggest possible refinements to current models of escalation.

Journal

Decision SciencesWiley

Published: Sep 1, 1993

References

  • Theories of cognitive consistency
    Aronson, E.
  • Social foundations of thought and action: A social cognitive theory
    Bandura, A.
  • The moderating effects of strategy, visibility, and involvement on allocation behavior
    Conlon, E. J.; Wolf, J. M.
  • Transfer of persistence to the acquisition of a new behavior
    Eisenberger, R.; Carlson, J.; Frank, M.

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