Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors

Evaluation of the impact of a personalized postdonation short messaging service on the retention... ABBREVIATIONSaORadjusted odds ratioSMSshort messaging serviceWBwhole bloodGlobally, among blood collection agencies that operate in a voluntary nonremunerated setting, the recruitment and retention of blood donors presents ongoing challenges for the provision of a sustainable supply of blood and blood products. Retained blood donors offer many advantages to blood collection agencies over newly recruited donors. Specifically, they are more cost‐effective to retain, due to the costs associated with marketing acquisition, health status testing, and blood typing new donors. Long‐term donors also tend to have healthier lifestyles, carry less risk of infectious disease than new donors, and offer a safer supply of blood that has already undergone testing. In addition, maintaining a panel of dedicated long‐term donors helps with the forecasting and management of blood supply. However, despite the benefits, donor retention is typically suboptimal. Australian figures extracted in December 2015 indicated that only 46.2% of first‐time whole blood (WB) donors returned to donate within 6 months, 57.8% returned within 1 year, and 63.4% returned within 2 years.While the importance of donor retention is recognized, and there is a growing literature on factors associated with donors returning to donate (see reviews by Bagot et al., Bednall et al., and Ferguson) further evidence of http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Transfusion Wiley

Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors

Loading next page...
 
/lp/wiley/evaluation-of-the-impact-of-a-personalized-postdonation-short-T00GzrHgoZ
Publisher
Wiley
Copyright
© 2018 AABB
ISSN
0041-1132
eISSN
1537-2995
D.O.I.
10.1111/trf.14463
Publisher site
See Article on Publisher Site

Abstract

ABBREVIATIONSaORadjusted odds ratioSMSshort messaging serviceWBwhole bloodGlobally, among blood collection agencies that operate in a voluntary nonremunerated setting, the recruitment and retention of blood donors presents ongoing challenges for the provision of a sustainable supply of blood and blood products. Retained blood donors offer many advantages to blood collection agencies over newly recruited donors. Specifically, they are more cost‐effective to retain, due to the costs associated with marketing acquisition, health status testing, and blood typing new donors. Long‐term donors also tend to have healthier lifestyles, carry less risk of infectious disease than new donors, and offer a safer supply of blood that has already undergone testing. In addition, maintaining a panel of dedicated long‐term donors helps with the forecasting and management of blood supply. However, despite the benefits, donor retention is typically suboptimal. Australian figures extracted in December 2015 indicated that only 46.2% of first‐time whole blood (WB) donors returned to donate within 6 months, 57.8% returned within 1 year, and 63.4% returned within 2 years.While the importance of donor retention is recognized, and there is a growing literature on factors associated with donors returning to donate (see reviews by Bagot et al., Bednall et al., and Ferguson) further evidence of

Journal

TransfusionWiley

Published: Jan 1, 2018

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off