ABBREVIATIONSaORadjusted odds ratioSMSshort messaging serviceWBwhole bloodGlobally, among blood collection agencies that operate in a voluntary nonremunerated setting, the recruitment and retention of blood donors presents ongoing challenges for the provision of a sustainable supply of blood and blood products. Retained blood donors offer many advantages to blood collection agencies over newly recruited donors. Specifically, they are more cost‐effective to retain, due to the costs associated with marketing acquisition, health status testing, and blood typing new donors. Long‐term donors also tend to have healthier lifestyles, carry less risk of infectious disease than new donors, and offer a safer supply of blood that has already undergone testing. In addition, maintaining a panel of dedicated long‐term donors helps with the forecasting and management of blood supply. However, despite the benefits, donor retention is typically suboptimal. Australian figures extracted in December 2015 indicated that only 46.2% of first‐time whole blood (WB) donors returned to donate within 6 months, 57.8% returned within 1 year, and 63.4% returned within 2 years.While the importance of donor retention is recognized, and there is a growing literature on factors associated with donors returning to donate (see reviews by Bagot et al., Bednall et al., and Ferguson) further evidence of
Transfusion – Wiley
Published: Jan 1, 2018
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