E‐Commerce Usage and Perception of E‐Commerce Issues among Small Firms: Results and Implications from an Empirical Study *

E‐Commerce Usage and Perception of E‐Commerce Issues among Small Firms: Results and... This paper details the results of an empirical study conducted to study the scope and effectiveness of e‐commerce deployment in the Commonwealth of Pennsylvania as perceived by small business owners in the state. The methodology and results of this study may be applicable to several other states. In addition to a comprehensive survey of small businesses, a dozen businesses successful in deploying e‐commerce were interviewed at great length. The results showed that main parts of an e‐commerce infrastructure included (1) flow of information; (2) organizational image; (3) reaction to customer needs; (4) increased sales; and (5) access to new markets. The major reason for businesses to not engage in e‐commerce is their perception that it is not strategically important for their business. Results pertaining to regional parameters, sales tax considerations, human resources infrastructure, and Internet security issues as well as policy recommendations are discussed in the paper. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Small Business Management Wiley

E‐Commerce Usage and Perception of E‐Commerce Issues among Small Firms: Results and Implications from an Empirical Study *

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Publisher
Wiley
Copyright
Copyright © 2007 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0047-2778
eISSN
1540-627X
DOI
10.1111/j.1540-627X.2007.00225.x
Publisher site
See Article on Publisher Site

Abstract

This paper details the results of an empirical study conducted to study the scope and effectiveness of e‐commerce deployment in the Commonwealth of Pennsylvania as perceived by small business owners in the state. The methodology and results of this study may be applicable to several other states. In addition to a comprehensive survey of small businesses, a dozen businesses successful in deploying e‐commerce were interviewed at great length. The results showed that main parts of an e‐commerce infrastructure included (1) flow of information; (2) organizational image; (3) reaction to customer needs; (4) increased sales; and (5) access to new markets. The major reason for businesses to not engage in e‐commerce is their perception that it is not strategically important for their business. Results pertaining to regional parameters, sales tax considerations, human resources infrastructure, and Internet security issues as well as policy recommendations are discussed in the paper.

Journal

Journal of Small Business ManagementWiley

Published: Oct 1, 2007

References

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