Dynamics of organizational communities and technological bandwagons: An empirical investigation of community evolution in the microprocessor market

Dynamics of organizational communities and technological bandwagons: An empirical investigation... In industries characterized by positive network externalities, the market success of a technology or design arises not simply because of its technological superiority, but from the level of organizational support that the technology attracts. Understanding the rate at which competing technologies gain organizational support is quite important because it yields insight into the factors that start technological bandwagons rolling or, correspondingly, bring them to a stop. I investigate this issue using data on all merchant producers of microprocessors from 1971 to 1989. I find that a community‐level framework is useful in understanding this bandwagon phenomenon and I explore strategic and theoretical implications for industries characterized by network externalities and increasing returns. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Dynamics of organizational communities and technological bandwagons: An empirical investigation of community evolution in the microprocessor market

Strategic Management Journal, Volume 16 (S1) – Jan 1, 1995

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Publisher
Wiley
Copyright
Copyright © 1995 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250160920
Publisher site
See Article on Publisher Site

Abstract

In industries characterized by positive network externalities, the market success of a technology or design arises not simply because of its technological superiority, but from the level of organizational support that the technology attracts. Understanding the rate at which competing technologies gain organizational support is quite important because it yields insight into the factors that start technological bandwagons rolling or, correspondingly, bring them to a stop. I investigate this issue using data on all merchant producers of microprocessors from 1971 to 1989. I find that a community‐level framework is useful in understanding this bandwagon phenomenon and I explore strategic and theoretical implications for industries characterized by network externalities and increasing returns.

Journal

Strategic Management JournalWiley

Published: Jan 1, 1995

References

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