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Does brand spelling influence memory? The case of auditorily presented brand names

Does brand spelling influence memory? The case of auditorily presented brand names http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Psychology Wiley

Does brand spelling influence memory? The case of auditorily presented brand names

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References (56)

Publisher
Wiley
Copyright
© Society for Consumer Psychology
ISSN
1057-7408
eISSN
1532-7663
DOI
10.1016/j.jcps.2012.02.003
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer PsychologyWiley

Published: Jan 1, 2013

Keywords: ; ; ; ;

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