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Cultural comparison of tourists' safety perception in relation to trip satisfaction

Cultural comparison of tourists' safety perception in relation to trip satisfaction Although safety and security are seen as a priori for a prosperous tourism industry in any destination, safety and security perception and its influence on tourist behaviour have received limited empirical attention from researchers. This study investigated tourists' perception of the safety and security of a destination in relation to the level of satisfaction with their trip, using Turkey and its visitors as a case in point. The stepwise regression analysis was employed to investigate the relationship between trip satisfaction, safety and security‐related variables, existence of product or service failure, and selected demographic variables. Results showed that positive perception of Turkey's hygiene and health, and safety and security helped visitors to have greater trip satisfaction, especially if they stayed longer and enjoyed their trip without any product or service failure; however, German tourists and tourists with a secondary school degree are more likely to have less trip satisfaction. Practical implications and future research suggestions are discussed. Copyright © 2009 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

Cultural comparison of tourists' safety perception in relation to trip satisfaction

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References (70)

Publisher
Wiley
Copyright
Copyright © 2009 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.745
Publisher site
See Article on Publisher Site

Abstract

Although safety and security are seen as a priori for a prosperous tourism industry in any destination, safety and security perception and its influence on tourist behaviour have received limited empirical attention from researchers. This study investigated tourists' perception of the safety and security of a destination in relation to the level of satisfaction with their trip, using Turkey and its visitors as a case in point. The stepwise regression analysis was employed to investigate the relationship between trip satisfaction, safety and security‐related variables, existence of product or service failure, and selected demographic variables. Results showed that positive perception of Turkey's hygiene and health, and safety and security helped visitors to have greater trip satisfaction, especially if they stayed longer and enjoyed their trip without any product or service failure; however, German tourists and tourists with a secondary school degree are more likely to have less trip satisfaction. Practical implications and future research suggestions are discussed. Copyright © 2009 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism ResearchWiley

Published: Mar 1, 2010

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