A significant portion of the consumer's in‐store shopping experience is spent searching for desired products in complex shopping environments. Surprisingly, past research has largely overlooked this important behavior. The authors attempt to rectify this situation by reporting the findings of an extensive exploratory investigation of consumer in‐store wayfinding, or search behavior. The study was conducted in the field, on the premises of a suburban supermarket. The main thrust of the research was descriptive, aimed at uncovering the basic mechanisms that direct the consumer's use of in‐store navigational search strategies. © 1996 John Wiley & Sons, Inc.
Psychology & Marketing – Wiley
Published: May 1, 1996
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera