* The author wishes to express appreciation to J. G. Myers and D. E. Allen who read several drafts of this manuscript and gave very helpful suggestions. Reproduction services were provided by the Institute of Business and Economic Research. Francesco M. Nicosia is Professor, Graduate School of Business Administration, and Director, Consumer Research Program, Survey Research Center, University of California at Berkeley. THE JOURNAL OF CONSUMER AFFAIRS very large number of consumers bargain on a large number of items that tend to be unrelated to transportation per se (e.g. colors of interiors and exteriors, types of radios or air conditioners),' and, more important, many consumers leave without making a purchase if they do not find the exact combination of options they desire.2 Given the importance of the act of purchase, it is useful to ask ourselves what we know about it. T h e very recent publication of a book by Engel, Kollat, and Blackwell offers the opportunity to examine this question and see whether we have answers and, if we do, what kinds of answers and how good they are for the purposes of the consumers, government agencies, and firms in the productive-distributive sectors of the economy,
Journal of Consumer Affairs – Wiley
Published: Jun 1, 1969
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera