Consumer‐Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline

Consumer‐Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline The study of the consumer interest in higher education is currently represented by departments, program areas, and curricula with a wide variety of titles (e.g., “consumer economics” and “consumer affairs”) and emphases (e.g., consumer purchase decisions and public policy formulation. This diversity of titles and emphases is indicative of the current lack of agreement concerning the focus, scope and direction of the field as a whole. The authors propose a disciplinary rationale which integrates the many approaches to consumer‐interest study while distinguishing it from the traditional disciplines to which it is most closely related: economics, home economics, and marketing. It is argued that consumer‐interest study has a distinct content focus and distinct dimensional properties which qualify it for separate disciplinary status. The authors further propose that the emerging discipline be known as “consumer science” since that title appropriately encompasses both the field's current characteristics and its anticipated development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Affairs Wiley

Consumer‐Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline

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Publisher
Wiley
Copyright
Copyright © 1980 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-0078
eISSN
1745-6606
DOI
10.1111/j.1745-6606.1980.tb00670.x
Publisher site
See Article on Publisher Site

Abstract

The study of the consumer interest in higher education is currently represented by departments, program areas, and curricula with a wide variety of titles (e.g., “consumer economics” and “consumer affairs”) and emphases (e.g., consumer purchase decisions and public policy formulation. This diversity of titles and emphases is indicative of the current lack of agreement concerning the focus, scope and direction of the field as a whole. The authors propose a disciplinary rationale which integrates the many approaches to consumer‐interest study while distinguishing it from the traditional disciplines to which it is most closely related: economics, home economics, and marketing. It is argued that consumer‐interest study has a distinct content focus and distinct dimensional properties which qualify it for separate disciplinary status. The authors further propose that the emerging discipline be known as “consumer science” since that title appropriately encompasses both the field's current characteristics and its anticipated development.

Journal

Journal of Consumer AffairsWiley

Published: Dec 1, 1980

References

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