Consumer adoption of the Internet: The case of apparel shopping

Consumer adoption of the Internet: The case of apparel shopping The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. © 2003 Wiley Periodicals, Inc. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

Consumer adoption of the Internet: The case of apparel shopping

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Publisher
Wiley
Copyright
Copyright © 2003 Wiley Periodicals, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.10110
Publisher site
See Article on Publisher Site

Abstract

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. © 2003 Wiley Periodicals, Inc.

Journal

Psychology & MarketingWiley

Published: Dec 1, 2003

References

  • On risk, convenience, and Internet shopping behavior
    Bhatnagar, Bhatnagar; Misra, Misra; Rao, Rao
  • Adding value in the information age: Uses and gratifications of sites on the World Wide Web
    Eighmey, Eighmey; McCord, McCord
  • The nature and social uses of the Internet: A qualitative investigation
    Maignan, Maignan; Lukas, Lukas
  • Web retailing adoption: Exploring the nature of internet users Web retailing behaviour
    O'Cass, O'Cass; Fenech, Fenech
  • Exploring the implications of the Internet for consumer marketing
    Peterson, Peterson; Balasubramanian, Balasubramanian; Bronnenberg, Bronnenberg
  • Print and Internet catalog shopping: Assessing attitudes and intentions
    Vijayasarathy, Vijayasarathy; Jones, Jones

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