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Competitive strategy under uncertainty

Competitive strategy under uncertainty Competitive strategy under uncertainty involves a trade‐off between acting early and acting later after the uncertainty is resolved, and another trade‐off between focusing resources on one scenario and spreading resources on several scenarios, thus maintaining flexibility. This paper analyzes both these trade‐offs taking into consideration the nature of uncertainty, industry economics, intensity of competition, and the position of a firm relative to its competitors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Competitive strategy under uncertainty

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Publisher
Wiley
Copyright
Copyright © 1987 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250080209
Publisher site
See Article on Publisher Site

Abstract

Competitive strategy under uncertainty involves a trade‐off between acting early and acting later after the uncertainty is resolved, and another trade‐off between focusing resources on one scenario and spreading resources on several scenarios, thus maintaining flexibility. This paper analyzes both these trade‐offs taking into consideration the nature of uncertainty, industry economics, intensity of competition, and the position of a firm relative to its competitors.

Journal

Strategic Management JournalWiley

Published: Mar 1, 1987

References