College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects

College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects Despite the success of antismoking campaigns that aim to prevent young teens from smoking, this qualitative study provides strong evidence that different initiatives are needed for college students, particularly those who already smoke. When asked for responses to current antismoking messages, nonsmokers generally championed the cause; however, smokers often responded with anger, defiance, denial, and other negative responses. Consumers who respond in this manner are not well served by existing strategies, and money used for such campaigns could be better spent. New strategies are offered in hopes that antismoking campaigns can communicate more effectively with one high‐risk group—college student smokers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Affairs Wiley

College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects

Journal of Consumer Affairs, Volume 40 (2) – Dec 1, 2006

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Publisher
Wiley
Copyright
Copyright © 2006 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-0078
eISSN
1745-6606
DOI
10.1111/j.1745-6606.2006.00059.x
Publisher site
See Article on Publisher Site

Abstract

Despite the success of antismoking campaigns that aim to prevent young teens from smoking, this qualitative study provides strong evidence that different initiatives are needed for college students, particularly those who already smoke. When asked for responses to current antismoking messages, nonsmokers generally championed the cause; however, smokers often responded with anger, defiance, denial, and other negative responses. Consumers who respond in this manner are not well served by existing strategies, and money used for such campaigns could be better spent. New strategies are offered in hopes that antismoking campaigns can communicate more effectively with one high‐risk group—college student smokers.

Journal

Journal of Consumer AffairsWiley

Published: Dec 1, 2006

References

  • Predictors of Smoking among US College Students
    Emmons, Emmons; Wechsler, Wechsler; Dowdall, Dowdall; Abraham, Abraham
  • Use of Topical Sunscreens and the Risk of Malignant Melanoma: A Meta‐analysis of 9067 Patients from 11 Case‐Control Studies
    Huncharek, Huncharek; Kupelnick, Kupelnick
  • Boomerang Effect: In Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market
    Debra Jones, Debra Jones
  • Effects of Short‐Term Cosmetic versus Long‐Term Health Fear Appeals in Anti‐Smoking Advertisements on the Smoking Behaviour of Adolescents
    Smith, Smith; Mary Ann, Mary Ann

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