COGNITIVE MAPPING AND REPERTORY GRIDS FOR QUALITATIVE SURVEY RESEARCH: SOME COMPARATIVE OBSERVATIONS

COGNITIVE MAPPING AND REPERTORY GRIDS FOR QUALITATIVE SURVEY RESEARCH: SOME COMPARATIVE OBSERVATIONS ABSTRACT A study of business strategy was carried out in 86 organizations in the crop protection industry. A multi‐operational approach was used to enable validation of data by triangulation, including cognitive mapping used in an unusual way. This provided an unintended opportunity to conduct a comparative evaluation of interactive investigational methods in a relatively controlled, if unsophisticated manner. Results were interesting enough to suggest that further investigation is needed into the impact of various subject‐generated factors such as face validity on methodological effectivness, as well as more traditional criteria such as construct validity of particular methods. Accordingly, process issues affecting repertory grids, cognitive mapping and software for the analysis of cognitive maps (COPE) are described and discussed. Recommendations are made for improvements to mapping and software and further studies suggested. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Studies Wiley

COGNITIVE MAPPING AND REPERTORY GRIDS FOR QUALITATIVE SURVEY RESEARCH: SOME COMPARATIVE OBSERVATIONS

Journal of Management Studies, Volume 29 (3) – May 1, 1992

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Publisher
Wiley
Copyright
Copyright © 1992 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0022-2380
eISSN
1467-6486
DOI
10.1111/j.1467-6486.1992.tb00666.x
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT A study of business strategy was carried out in 86 organizations in the crop protection industry. A multi‐operational approach was used to enable validation of data by triangulation, including cognitive mapping used in an unusual way. This provided an unintended opportunity to conduct a comparative evaluation of interactive investigational methods in a relatively controlled, if unsophisticated manner. Results were interesting enough to suggest that further investigation is needed into the impact of various subject‐generated factors such as face validity on methodological effectivness, as well as more traditional criteria such as construct validity of particular methods. Accordingly, process issues affecting repertory grids, cognitive mapping and software for the analysis of cognitive maps (COPE) are described and discussed. Recommendations are made for improvements to mapping and software and further studies suggested.

Journal

Journal of Management StudiesWiley

Published: May 1, 1992

References

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