Your organization has a wealth of experts — teachers, health professionals or advisers — who may have a great deal to share with your community. Helping them spread their knowledge also helps bring positive attention to you.Start a speakers bureau. Create a series of general interest topics that fit your experts' skills, and develop brief biographies of each one. Encourage service clubs and business groups to invite them to speak at their meetings.Make them available to the media. Send lists of experts and their fields to television stations, radio programs, newspaper section editors and business and trade publications. Each has opportunities to do stories or segments about nutrition, gardening, finance, parenting and almost any other general interest category. You can be the go‐to person when they need sources.Host or sponsor community workshops. Summer fitness, babysitting safety, quick family meals, planning your annual budget are just a few examples of ways to spotlight your experts while also providing a valuable service.Start a mentoring program. Your staff experts can help keep your organization in touch with younger constituents by serving as career mentors in their fields. Meet with each potential mentor to discuss the types of skills they can easily share with a high school or college student interested in the field. Once you have several lined up, contact local schools to inform them of availability.Suggest them as news feature subjects. A pediatrics nurse takes time off to volunteer in Haiti. An avian specialist from the local zoo heads to the Gulf Coast to help rescue birds who have been harmed by oil in the wetlands. Keep up to date on what your co‐workers are doing in their spare time, especially when they are using their expertise for good causes in other locations. These are stories to be shared.
Nonprofit Communications Report – Wiley
Published: Jan 1, 2018
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