waste during melt-blending (extrusion, injectionmoulding), the result of which would be recycled 0) materials with good mechanical propertiesâ (p. 1 7 . oe The real value of the multidisciplinary approach c m s through in the later chapters. As well as dealing with the more conventional topics such as business and investment and waste regulation, there are chapters entitled âCommunity acceptanceâ and âThe unsustainability of sustainable technologyâ, which raise important psychological and philosophical questions of waste management. To have the technical and human aspects examined under one cover is refreshing. The POWAM team may well have provided a model for others to follow in approaching waste management problems. After all, you can develop highly sophisticated technical solutions, pass laws making their use compulsory and then fail because you have failed to convince the population to accept the need to change their behaviour. On a very basic level, the passing of by-laws and the provision o doggie bins in the UK have failed to convince f enough dog owners that allowing their pets to foul footpaths is antisoaal-the problem goes on. The POWAM project is continuing to research the âpeopleâ aspects of waste management and the success of future strategies will depend on getting this part right. The project goes beyond conventional technology assessment into what is described as âconstructive technology assessmentâ, which the team at Twente University suggest will help avoid adopting technologies which become established before their harmful effects are understood, by which time corrective action is almost impossible. One subheading in the chapter on âCommunity acceptanceâ asks âIs there We (as we know it) after polymers?â. The POWAM team clearly think not. They have produced a publication which provides one vision of where polymers fit into a sustainable economy. Some readers will feel that the team have gone too far or failed to take sufficient note of the potential material substitution in reducing the plastic waste mountain, but this is not a book that moves the debate on from NIMBY versus âthere is no alternativeâ in the management of polymer wastes. Pete Riley, Save Waste and Prosper Ltd, beds, UK THE POLITICS OF ENVIRONMENTAL DISCOURSE ECOLOGICAL MODERNIZATION AND THE POLICY PROCESS by Maarten Hajer, 1995. Oxford University Press, + 332 pp, â¬30.00 (hbk). ISBN 0 19 827969 8 CCC 0964-4733/%l040279-04 @ 1996 by John Wiley L Sons, Ltd and ERP Environment. Ecological modernization is fashionable in the circles of environmentalsociology, politics and policy. Since Joseph BUSINESS STRATEGY AND THE ENVIRONMENT
Business Strategy and the Environment – Wiley
Published: Dec 1, 1996
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