Imagine you are organizing a large fundraising event. A local printing company gives a cash sponsorship and offers to provide free printing for all the event's promotional literature.Sincerely grateful for this support, you warmly acknowledge these contributions at the event. But afterwards, the company's owner is very upset. “I did that printing as a special favor to you,” he says. “Now I'm going to have every charity in town coming to ask me for free printing.”This scenario is based on events that actually happened and took significant effort to smooth over. The mistake is one anyone could make, but the lesson is clear: Never assume how event sponsors want to be thanked. Ask them!
Special Events Galore – Wiley
Published: Jan 1, 2018
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