Avoid Assumptions In Thanking Event Sponsors

Avoid Assumptions In Thanking Event Sponsors Imagine you are organizing a large fundraising event. A local printing company gives a cash sponsorship and offers to provide free printing for all the event's promotional literature.Sincerely grateful for this support, you warmly acknowledge these contributions at the event. But afterwards, the company's owner is very upset. “I did that printing as a special favor to you,” he says. “Now I'm going to have every charity in town coming to ask me for free printing.”This scenario is based on events that actually happened and took significant effort to smooth over. The mistake is one anyone could make, but the lesson is clear: Never assume how event sponsors want to be thanked. Ask them! http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Special Events Galore Wiley

Avoid Assumptions In Thanking Event Sponsors

Special Events Galore , Volume 18 (4) – Jan 1, 2018
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Publisher
Wiley Subscription Services, Inc., A Wiley Company
Copyright
Copyright © 2018 Wiley Periodicals, Inc., A Wiley Company
ISSN
1538-1625
eISSN
2325-8586
D.O.I.
10.1002/speg.30801
Publisher site
See Article on Publisher Site

Abstract

Imagine you are organizing a large fundraising event. A local printing company gives a cash sponsorship and offers to provide free printing for all the event's promotional literature.Sincerely grateful for this support, you warmly acknowledge these contributions at the event. But afterwards, the company's owner is very upset. “I did that printing as a special favor to you,” he says. “Now I'm going to have every charity in town coming to ask me for free printing.”This scenario is based on events that actually happened and took significant effort to smooth over. The mistake is one anyone could make, but the lesson is clear: Never assume how event sponsors want to be thanked. Ask them!

Journal

Special Events GaloreWiley

Published: Jan 1, 2018

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