Attitude Versus General Habit: Antecedents of Travel Mode Choice

Attitude Versus General Habit: Antecedents of Travel Mode Choice A model of travel mode choice is tested by means of a survey among 199 inhabitants of a village. Car choice behavior for a particular journey is predicted from the attitude toward choosing the car and the attitude toward choosing an alternative mode (i.e., train), on the one hand, and from general car habit, on the other hand. Unlike traditional measures of habit, a script‐based measure was used. General habit was measured by travel mode choices in response to very global descriptions of imaginary journeys. In the model, habit is predicted from the degree of involvement with the decision‐making about travel mode choice for the particular journey (decisional involvement) and from the degree of competition in a household with respect to car use. The model proves satisfactory. Moreover, as suggested by Triandis (1977), there is a tradeoff between attitude and habit in the prediction of behavior: When habit is strong the attitude‐behavior relation is weak, whereas when habit is weak, the attitude‐behavior link is strong. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Applied Social Psychology Wiley

Attitude Versus General Habit: Antecedents of Travel Mode Choice

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Publisher
Wiley
Copyright
Copyright © 1994 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0021-9029
eISSN
1559-1816
DOI
10.1111/j.1559-1816.1994.tb00583.x
Publisher site
See Article on Publisher Site

Abstract

A model of travel mode choice is tested by means of a survey among 199 inhabitants of a village. Car choice behavior for a particular journey is predicted from the attitude toward choosing the car and the attitude toward choosing an alternative mode (i.e., train), on the one hand, and from general car habit, on the other hand. Unlike traditional measures of habit, a script‐based measure was used. General habit was measured by travel mode choices in response to very global descriptions of imaginary journeys. In the model, habit is predicted from the degree of involvement with the decision‐making about travel mode choice for the particular journey (decisional involvement) and from the degree of competition in a household with respect to car use. The model proves satisfactory. Moreover, as suggested by Triandis (1977), there is a tradeoff between attitude and habit in the prediction of behavior: When habit is strong the attitude‐behavior relation is weak, whereas when habit is weak, the attitude‐behavior link is strong.

Journal

Journal of Applied Social PsychologyWiley

Published: Feb 1, 1994

References

  • Promoting safety belt use on a campus: An integration of commitment and incentive strategies
    Geller, Geller; Kalsher, Kalsher; Rudd, Rudd; Lehman, Lehman
  • Measuring purchase‐decision involvement
    Mittal, Mittal
  • Seat belt attitudes, habits, and behaviors: An adaptive amendment to the Fishbein model
    Wittenbraker, Wittenbraker; Gibbs, Gibbs; Kahle, Kahle

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