ABSTRACT The conceptual similarities among several taxonomies of cognitive style were examined, and common themes emerged concerning their expected contributions to creative output. In the first of two studies, 626 adults from a range of creative occupations, including undergraduates, completed a measure of their quantity of creative output in several domains and their dominant cognitive style out of eight options. In the second, 277 undergraduates reported the extent to which they engaged in any of the eight styles along with the same indicator of creative output. Results showed substantial positive correlations between innovator, synthesizer, and planner styles with productivity, with negative and null relationships for other styles. Furthermore, creative output was highest for people who engaged in a wide repertoire of cognitive styles. It is recommended that creativity training or enhancement programs continue to allocate time to repertoire developement.
The Journal of Creative Behavior – Wiley
Published: Jun 1, 1998
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