Are market pioneers intrinsically stronger than later entrants?

Are market pioneers intrinsically stronger than later entrants? Are market pioneers more successful because they started with superior skills and resources? The absolute pioneer advantage hypothesis is that because market pioneering is desirable, firms with superior skills and resources naturally choose to pioneer new markets. The comparative advantage hypothesis is that market evolution changes success requirements. Market pioneer skills and resources differ from, but are not superior to later entrants. Empirical results across 171 diversification entrants tend to support the comparative advantage hypothesis. Skill and resource profiles are provided for market pioneers, early followers, and late entrants. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

Are market pioneers intrinsically stronger than later entrants?

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Publisher
Wiley
Copyright
Copyright © 1992 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
D.O.I.
10.1002/smj.4250130804
Publisher site
See Article on Publisher Site

Abstract

Are market pioneers more successful because they started with superior skills and resources? The absolute pioneer advantage hypothesis is that because market pioneering is desirable, firms with superior skills and resources naturally choose to pioneer new markets. The comparative advantage hypothesis is that market evolution changes success requirements. Market pioneer skills and resources differ from, but are not superior to later entrants. Empirical results across 171 diversification entrants tend to support the comparative advantage hypothesis. Skill and resource profiles are provided for market pioneers, early followers, and late entrants.

Journal

Strategic Management JournalWiley

Published: Nov 1, 1992

References

  • The perils of high‐growth markets
    Aaker, Aaker; Day, Day
  • Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value
    Mitchell, Mitchell
  • Competitive strategy under uncertainty
    Wernerfelt, Wernerfelt; Karnani, Karnani

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