Apparel catalog patronage: Demographic, lifestyle and motivational factors

Apparel catalog patronage: Demographic, lifestyle and motivational factors This study was designed to profile catalog shoppers of apparel and to examine their frequency of shopping. Specifically, it focused on the relative importance of consumers' lifestyle, demographic, and motivational factors in catalog shopping patronage. Data from 680 respondents were analyzed. The data indicated a relationship between consumers who shop for apparel from catalogs and some of the variables included in the study. A multiple regression model indicated that when several variables were considered, the frequent catalog shoppers tended to be older and better educated than infrequent catalog shoppers. They were also more likely to engage in inactive pursuits rather than sports activities and were more likely to perceive convenience as an important factor in their decisions to shop from catalogs than were infrequent catalog shoppers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

Apparel catalog patronage: Demographic, lifestyle and motivational factors

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Publisher
Wiley
Copyright
Copyright © 1992 Wiley Periodicals, Inc., A Wiley Company
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.4220090403
Publisher site
See Article on Publisher Site

Abstract

This study was designed to profile catalog shoppers of apparel and to examine their frequency of shopping. Specifically, it focused on the relative importance of consumers' lifestyle, demographic, and motivational factors in catalog shopping patronage. Data from 680 respondents were analyzed. The data indicated a relationship between consumers who shop for apparel from catalogs and some of the variables included in the study. A multiple regression model indicated that when several variables were considered, the frequent catalog shoppers tended to be older and better educated than infrequent catalog shoppers. They were also more likely to engage in inactive pursuits rather than sports activities and were more likely to perceive convenience as an important factor in their decisions to shop from catalogs than were infrequent catalog shoppers.

Journal

Psychology & MarketingWiley

Published: Jul 1, 1992

References

  • Subjective and objective criteria in consumer choice: An examination of retail patronage criteria
    Hirschman, Hirschman; Krishman, Krishman

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