An investigation of young fashion consumers' disposal habits

An investigation of young fashion consumers' disposal habits The research, undertaken in two different stages, was aimed at establishing an understanding of how consumers dispose of fashion products and how to increase sustainable consumption. Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. A combination of qualitative and quantitative methods was used to undertake this exploratory research. Consumer focus groups and interviews were conducted initially to identify the main themes relating to fashion consumption and disposition. These were followed by a survey administered to young females to ratify the qualitative findings and to ascertain the extent of textile reuse and recycling. This study identifies consumers' lack of understanding of how this behaviour affects the environment and suggests ways of addressing the growing problem of textile waste and how fashion consumption could become more sustainable. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Consumer Studies Wiley

An investigation of young fashion consumers' disposal habits

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Publisher
Wiley
Copyright
© The Authors. Journal compilation © 2009 Blackwell Publishing Ltd
ISSN
1470-6423
eISSN
1470-6431
DOI
10.1111/j.1470-6431.2009.00756.x
Publisher site
See Article on Publisher Site

Abstract

The research, undertaken in two different stages, was aimed at establishing an understanding of how consumers dispose of fashion products and how to increase sustainable consumption. Increasing volumes of textiles are being produced, purchased and disposed of in landfill sites, which affect the environment. Research has identified the influences in increased purchase behaviour and the tendency to keep clothing for a shorter time. A combination of qualitative and quantitative methods was used to undertake this exploratory research. Consumer focus groups and interviews were conducted initially to identify the main themes relating to fashion consumption and disposition. These were followed by a survey administered to young females to ratify the qualitative findings and to ascertain the extent of textile reuse and recycling. This study identifies consumers' lack of understanding of how this behaviour affects the environment and suggests ways of addressing the growing problem of textile waste and how fashion consumption could become more sustainable.

Journal

International Journal of Consumer StudiesWiley

Published: Mar 1, 2009

References

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