Access the full text.
Sign up today, get DeepDyve free for 14 days.
C. Wiley (1992)
Recruiting Strategies for Changing TimesInternational Journal of Manpower, 13
B. Schneider (1987)
THE PEOPLE MAKE THE PLACEPersonnel Psychology, 40
Victor Tom (1971)
The role of personality and organizational images in the recruiting processOrganizational Behavior and Human Performance, 6
Ramsey Ramsey (1998)
How to find new workers in times of record low unemploymentSupervision, 59
R. Giacalone, Paul Rosenfeld (1991)
Applied Impression Management: How Image-Making Affects Managerial Decisions
Robert Bretz, Ronald Ash, G. Dreher (1989)
Do People Make the Place?: An Examination of the Attraction-Selection-Attrition HypothesisPersonnel Psychology, 42
J. Bristor, R. Lee, M. Hunt (1995)
Race and Ideology: African-American Images in Television AdvertisingJournal of Public Policy & Marketing, 14
S. Rynes, A. Barber (1990)
Applicant Attraction Strategies: An Organizational PerspectiveAcademy of Management Review, 15
Kecia Thomas, P. Wise (1999)
Organizational Attractiveness and Individual Differences: Are Diverse Applicants Attracted by Different Factors?Journal of Business and Psychology, 13
C. Taylor, Barbara Stern (1997)
Asian-Americans: Television Advertising and the “Model Minority” StereotypeJournal of Advertising, 26
Hall Hall, Albrecht Albrecht (1977)
Training for EEO—What kinds and for whomPersonnel Administrator, 22
Thomas Thomas, Ely Ely (1996)
Making differences matter—A new paradigm for managing diversityHarvard Business Review, 74
J. Belt, J. Paolillo (1982)
The Influence of Corporate Image and Specificity of Candidate Qualifications on Response to Recruitment AdvertisementJournal of Management, 8
Stoops Stoops (1984)
Recruitment ads that get resultsPersonnel Journal, 63
Whittler Whittler, DiMeo DiMeo (1991)
Viewer's reactions to racial cues in advertising stimuliJournal of Advertising Research, 31
Margaret Williams, T. Bauer (1994)
The Effect of a Managing Diversity Policy on Organizational AttractivenessGroup & Organization Management, 19
J. Pfeffer (1985)
Organizational Demography: Implications for ManagementCalifornia Management Review, 28
S. Jackson, J. Brett, V. Sessa, Dawn Cooper, Johan Julin, Karl Peyronnin (1991)
Some differences make a difference: Individual dissimilarity and group heterogeneity as correlates of recruitment, promotions, and turnover.Journal of Applied Psychology, 76
McCarthy McCarthy (1989)
Recruitment: Research provides advertising focusPersonnel Journal, 68
H. Ibarra (1992)
Homophily and differential returns: Sex differences in network structure and access in an advertising firm.Administrative Science Quarterly, 37
Capowski Capowski (1997)
Dealing with the labor shortage from the inside outHR Focus, 74
Hammonds Hammonds, Jones Jones (1994)
Good help really is hard to findBusiness Week
Bruce Bruce (1993)
Tips on recruitingCPA Journal
D. Turban, James Campion, A. Eyring (1995)
Factors Related to Job Acceptance Decisions of College Recruits.Journal of Vocational Behavior, 47
Laabs Laabs (1991)
Affirmative OutreachPersonnel Journal, 70
Jerome Williams, William Quails, Sonya Grier (1995)
Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing PracticesJournal of Public Policy & Marketing, 14
T. Schwartz, T. Deal, A. Kennedy (1982)
Corporate Cultures: The Rites and Rituals of Corporate Life.Contemporary Sociology, 12
Tommy Whittler (1991)
The Effects of Actors' Race in Commercial Advertising: Review and ExtensionJournal of Advertising, 20
J. Mills, J. Jellison (1968)
Effect on opinion change of similarity between the communicator and the audience he addressed.Journal of personality and social psychology, 9 2
Davis Davis (1980)
When the majority is the psychological minorityGroup Psychotherapy, Psychodrama, and Sociometry, 33
Garfield Garfield (1994)
Embracing diversityExecutive Excellence, 11
Catherine Schwoerer, B. Rosen (1989)
Effects of employment-at-will policies and compensation policies on corporate image and job pursuit intentions.Journal of Applied Psychology, 74
S. Rynes, H. Heneman, D. Schwab (1980)
INDIVIDUAL REACTIONS TO ORGANIZATIONAL RECRUITING: A REVIEWPersonnel Psychology, 33
T. Redman, B. Mathews (1992)
Advertising for Effective Managerial RecruitmentJournal of General Management, 18
M. Taylor, T. Bergmann (1987)
ORGANIZATIONAL RECRUITMENT ACTIVITIES AND APPLICANTs' REACTIONS AT DIFFERENT STAGES OF THE RECRUITMENT PROCESSPersonnel Psychology, 40
Tommy Whittler (1989)
Viewers' processing of Actor's race and message claims in advertising stimuliPsychology & Marketing, 6
Gatewood Gatewood, Gowan Gowan, Lautenschlager Lautenschlager (1993)
Corporate image, recruitment image, and initial job choice decisionsAcademy of Management, 36
Laabs Laabs (1991)
Nurses get critical about recruitment adsPersonnel Journal, 70
Hodes Hodes (1983)
Planning for recruitment advertising—Part 1Personnel Journal, 62
Growing diversity, increasing multinationalism, and a need to better understand minority consumers make recruiting minority professionals to the workplace exceedingly important. This study examines the influences of a frequently used tool in organizational recruitment, the recruitment advertisement. Specifically, this research examines the influence of the racial composition of employees portrayed in these advertisements on a diverse sample of job‐seeker reactions. These reactions include perceptions of organizational attractiveness, perceived compatibility to the organization, and evaluations of organizational image. In addition, it was expected that the race of the perceiver, the job seeker, would moderate these relationships. Mixed support for the hypotheses was found. Implications for advertising, marketing, and recruitment research given emerging domestic diversity are offered. © 2000 John Wiley & Sons, Inc.
Psychology & Marketing – Wiley
Published: Mar 1, 2000
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.