Michigan State University My purpose this afternoon is to present a first report of an ongoing research program broadly concerned with the relations existing among values, attitudes and behavior. In the first part of this paper, I will consider the functional and structural role which attitudes, values and value systems play within a person's total system of belief (Rokeach, 1960), some conditions which might lead to enduring change in values, and some consequences which might be expected to follow from such change. In the second part of this paper, I will briefly describe our approach to the measurement of values and value systems, and I will report some results relevant to several facets of the theoretical formulations discussed in the first part of this paper. Unlike other cognitive approaches in contemporary social psychology which focus attention on attitude organization and change, we are focussing our attention primarily on value organization and change. This shift of focus from attitude to value 1Presidential address to the Society for the Psychological Study of Social Issues, the American Psychological Association, September 2, 1967. The work reported here was supported by a grant from the National Science Foundation. I would like to express
Journal of Social Issues – Wiley
Published: Jan 1, 1968
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