A taxonomy of competitive retailing strategies

A taxonomy of competitive retailing strategies An important aspect of any scientific investigation involves classifying the phenomena being studied. This research focused on a taxonomic analysis of the limited domain of competitive retailing strategies employed by U.S. supermarket chains for generic brand grocery products. Using cluster analysis, an empirically derived taxonomy was developed, and the characteristics of firms in each of the four strategic groups were examined. In addition, the performance of particular strategic groups was analysed. Firms in one of the strategic groups (aggressive initiators) consistently indicated higher levels of success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Management Journal Wiley

A taxonomy of competitive retailing strategies

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Publisher
Wiley
Copyright
Copyright © 1984 John Wiley & Sons, Ltd.
ISSN
0143-2095
eISSN
1097-0266
DOI
10.1002/smj.4250050307
Publisher site
See Article on Publisher Site

Abstract

An important aspect of any scientific investigation involves classifying the phenomena being studied. This research focused on a taxonomic analysis of the limited domain of competitive retailing strategies employed by U.S. supermarket chains for generic brand grocery products. Using cluster analysis, an empirically derived taxonomy was developed, and the characteristics of firms in each of the four strategic groups were examined. In addition, the performance of particular strategic groups was analysed. Firms in one of the strategic groups (aggressive initiators) consistently indicated higher levels of success.

Journal

Strategic Management JournalWiley

Published: Jul 1, 1984

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