A Survey of Major Approaches for Accelerating New Product Development

A Survey of Major Approaches for Accelerating New Product Development Product life‐cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S. P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Product Innovation Management Wiley

A Survey of Major Approaches for Accelerating New Product Development

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Publisher
Wiley
Copyright
© 1992 Elsevier Science Publishing Co., Inc.
ISSN
0737-6782
eISSN
1540-5885
DOI
10.1111/1540-5885.910053
Publisher site
See Article on Publisher Site

Abstract

Product life‐cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S. P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.

Journal

The Journal of Product Innovation ManagementWiley

Published: Mar 1, 1992

References

  • Improving the performance of new product teams
    Ancona, Ancona; Caldwell, Caldwell
  • The strategic management of technological innovations: A review and a model
    Shrivastava, Shrivastava; Souder, Souder

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