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A conceptual model of perceived customer value in e‐commerce: A preliminary investigation

A conceptual model of perceived customer value in e‐commerce: A preliminary investigation This article presents an exploratory study of a conceptual model of perceived customer value in a business‐to‐consumer e‐commerce setting. Key precursors of perceived customer value included in the model are valence of on‐line shopping experience, perceived product quality, perceived risk, and product price. Relationships among these variables (as well as mediating variables) and their relationship to on‐line shoppers' value perceptions are explored. The theoretical framework proposed in this work expands on previous efforts on perceived customer value by including new variables relevant to an e‐commerce setting and by integrating several key variables into one model. The preliminary findings lead to several implications. © 2003 Wiley Periodicals, Inc. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

A conceptual model of perceived customer value in e‐commerce: A preliminary investigation

Psychology & Marketing , Volume 20 (4) – Apr 1, 2003

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References (91)

Publisher
Wiley
Copyright
Copyright © 2003 Wiley Periodicals, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/mar.10076
Publisher site
See Article on Publisher Site

Abstract

This article presents an exploratory study of a conceptual model of perceived customer value in a business‐to‐consumer e‐commerce setting. Key precursors of perceived customer value included in the model are valence of on‐line shopping experience, perceived product quality, perceived risk, and product price. Relationships among these variables (as well as mediating variables) and their relationship to on‐line shoppers' value perceptions are explored. The theoretical framework proposed in this work expands on previous efforts on perceived customer value by including new variables relevant to an e‐commerce setting and by integrating several key variables into one model. The preliminary findings lead to several implications. © 2003 Wiley Periodicals, Inc.

Journal

Psychology & MarketingWiley

Published: Apr 1, 2003

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