Access the full text.
Sign up today, get DeepDyve free for 14 days.
James Muncy, S. Hunt (1984)
Consumer Involvement: Definitional Issues and Research DirectionsACR North American Advances
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
P. Bentler, D. Bonett (1980)
Significance Tests and Goodness of Fit in the Analysis of Covariance StructuresPsychological Bulletin, 88
Banwari Mittal (1987)
A Framework For Relating Consumer Involvement to Lateral Brain FunctioningACR North American Advances
Richard Celsi, J. Olson (1988)
The Role of Involvement in Attention and Comprehension ProcessesJournal of Consumer Research, 15
S. Beatty, P. Homer, L. Kahle (1988)
The involvement--commitment model: Theory and implicationsJournal of Business Research, 16
W. Bearden, Subhash Sharma, Jesse Teel (1982)
Sample size effects on chi square and other statistics used in evaluating causal models.Journal of Marketing Research, 19
Banwari Mittal, Myung-Soo Lee (1988)
Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement ProfilesACR North American Advances
Peter Bloch, Marsha Richins (1983)
A Theoretical Model for the Study of Product Importance PerceptionsJournal of Marketing, 47
Banwari Mittal (1988)
The role of affective choice mode in the consumer purchase of expressive productsJournal of Economic Psychology, 9
James Anderson, D. Gerbing (1988)
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACHPsychological Bulletin, 103
J. Hunter (1973)
Methods of Reordering the Correlation Matrix to Facilitate Visual Inspection and Preliminary Cluster Analysis.Journal of Educational Measurement, 10
Banwari Mittal (1989)
A Theoretical Analysis of Two Recent Measures of InvolvementACR North American Advances
Banwari Mittal, Myung-Soo Lee (1989)
A causal model of consumer involvementJournal of Economic Psychology, 10
James Anderson, D. Gerbing (1982)
Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct MeasurementJournal of Marketing Research, 19
J. Zaichkowsky (1985)
Measuring the Involvement ConstructJournal of Consumer Research, 12
Banwari Mittal (1989)
Measuring Purchase‐decision involvementPsychology & Marketing, 6
J. Peter (1981)
Construct Validity: A Review of Basic Issues and Marketing PracticesJournal of Marketing Research, 18
G. Laurent, J. Kapferer (1985)
Measuring Consumer Involvement ProfilesJournal of Marketing Research, 22
D. Rahtz, D. Moore (1989)
Product class involvement and purchase intentPsychology & Marketing, 6
A. Greenwald, Clark Leavitt (1984)
Audience Involvement in Advertising: Four LevelsJournal of Consumer Research, 11
William Darden, R. Bagozzi (1980)
Causal Models in MarketingJournal of Marketing Research, 18
Peter Bloch, D. Sherrell, Nancy Ridgway (1986)
Consumer Search: An Extended FrameworkJournal of Consumer Research, 13
Banwari Mittal (1989)
Must Consumer Involvement Always Imply More Information SearchACR North American Advances
T. RatchfordB (1987)
New insights about the FCB grid.Journal of Advertising Research, 27
Four recent scales of consumer involvement are compared. These scales are first scrutinized, and, where necessary, modified, on a priori grounds. The modified scales are then empirically compared in terms of unidimensionality, convergent and discriminant validity, and nomological validity. On these criteria, the pruned and modified version of each of the four scales is found satisfactory. However, some unique features of each, which are discussed as trade‐offs that marketing researchers would have to consider in their choice of a scale to measure this important consumer behavior construct. © 1995 John Wiley & Sons, Inc.
Psychology & Marketing – Wiley
Published: Oct 1, 1995
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.