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A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course

A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course ABSTRACT This article presents the development of an online, student‐centered, introductory small‐business management course that uses an educational business novel, hypertext graphic‐design features, an interactive workbook, and a student‐authored final chapter. Student learning was assessed through the use of a pre‐ and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Decision Sciences Journal of Innovative Education Wiley

A Bookstore for Bailey: A Novel Approach to Teaching a Small‐Business Management Course

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Publisher
Wiley
Copyright
©2011, Decision Sciences Institute Journal compilation ©2011, Decision Sciences Institute
ISSN
1540-4595
eISSN
1540-4609
DOI
10.1111/j.1540-4609.2011.00311.x
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT This article presents the development of an online, student‐centered, introductory small‐business management course that uses an educational business novel, hypertext graphic‐design features, an interactive workbook, and a student‐authored final chapter. Student learning was assessed through the use of a pre‐ and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses.

Journal

Decision Sciences Journal of Innovative EducationWiley

Published: May 1, 2011

References

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