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Why pass on viral messages? Because they connect emotionally

Why pass on viral messages? Because they connect emotionally http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Horizons Unpaywall

Why pass on viral messages? Because they connect emotionally

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Publisher
Unpaywall
ISSN
0007-6813
DOI
10.1016/j.bushor.2007.01.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Business HorizonsUnpaywall

Published: Jul 1, 2007

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